Arsenal has signed a new deal with Jay-Z’s TIDAL in a partnership worth £1 million pounds a year.
The collaboration includes features from up and coming artistes and a pre-installed playlist put together by Arsenal players Hector Bellerin, Danny Welbeck and Reiss Nelson.
A part of the agreement is that Arsenal paid members will have access to TIDAL music platform.
*Football and music are great passions of so many of our global supporters. This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits.
*It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with Tidal’s rising artistes”, Arsenal chief commercial officer Vinai Venkatesham said.
*Tidal’s Lior Tibon added: “Football and music are two of the most universal languages around the world and we’re thrilled to spotlight promising young talent in both of those areas. “
*This initiative is so synergistic with our shared belief in young talent we’re looking forward to sharing an elevated music experience to Arsenal and its members.”